Designing SEO Experiments: Measuring What Actually Moves the Ranking Needle
SEO today is no longer about blindly following “expert tips” or random best practices. Google’s algorithm evolves constantly, and user expectations change even faster. In this environment, the only reliable way to improve your ranking is to test, measure, and repeat. SEO Experiments help you understand which actions actually influence performance — and which ones […]
B2B SEO in 2025: What’s Working Across Tech, SaaS, and Enterprise Niches
In 2025, B2B SEO has evolved into a sophisticated discipline that goes far beyond basic keyword optimization. For technology companies, SaaS providers, and enterprise businesses across India, UAE, Dubai, the USA, and worldwide, achieving top search rankings requires a strategic mix of technical expertise, data-driven content, and authoritative link-building. At Brigita, we help enterprises implement […]
Recovering from an Algorithm Update: A Technical SEO Case Study
Recovering from an algorithm update is one of the most challenging experiences for any website owner. Rankings can drop overnight, traffic may decline, and leads can slow without warning. With search engines updating their systems to improve result quality, websites that fail to meet evolving performance standards can fall behind. This case study explains how […]